Let me just start with the conclusion here. Reviews are a great way of boosting your traffic to your website!
Not only that, they are one of the cheapest ways of promoting your brand if, and only if, you do it right.
Now what do I mean by all that? and how you do it the RIGHT way?
Well first a bit of overview of the different type of popular reviews out there.
- Site reviews – These are simply reviews left on a dedicated space on your site. Some site owners leave that option or add it and others don’t. It really depends on what your offering. If you are an eCommerce site then this might be highly beneficial for you to show user review for shoppers because it a) increase confidence in other visitors and b) increase your conversion and… Let’s face it, that’s your goal in the end.
- Google – If you are a business especially local then Google My Business is probably the most important source of reviews you should focus on. If you have many (and good) reviews Google will prioritise your business when someone is searching for the type of service you are providing. This is a great and free source of traffic!
- Facebook / Social media – Like Google this is another free way of getting reviews so if you don’t have a business page on Facebook, Instagram, Twitter or others you should have one! The first advantage is the high domain authority of these network which Google prioritise over others. The second is these networks are uber popular thus it makes it another channel of drawing visitors to your site / store / blog.
- Specialised forums – Some of them are niche, others are very popular but the underlying theme is that they are specialised so if you get reviews on these forums it increases your page rank and obviously your visitors. It is however, very important to choose the right forum. It wouldn’t be very helpful to have a presence on a forum around traveling if you sell furnitures right?
- Directories – Traditionally that’s where all the different SEO companies used to get their backlinks from. They are not as popular as they used to be but there is still some importance to them especially if they are local ones like Angie’s List and similar.
Now that we’ve covered the main sources reviews are coming from let’s discuss how to get them. First, there isn’t just one way of doing that. It is actually considered kind of a fine art and ideally should be part of your CRM. However, the quick answer would be just to ask for them. If your customers don’t know it is important for you they will never voluntarily give them. But there are ways of doing it without making it too difficult for your customers. I will cover this topic in length at a later post but there are many features that can prompt your customers to leave a review. Many business also use some incentives to compensate your visitors for the time they dedicate. Others just embed the review features within emails or messages by that making it super easy for a customer just returning an email with the review. With the right system these reviews will then populate all the sites that are relevant for you.