# Shmeer Digital > Shmeer Digital (Shmeer LLC) is a full-service digital marketing agency founded in 2016. It specializes in generative engine optimization (GEO), SEO and content, PPC and paid media, web design, and local SEO and local GEO, and built InfluenceLayer, a platform that measures how AI systems describe and recommend brands. Shmeer works with B2B, DTC, hospitality, fintech and industrial brands in the US and EU, and with local service businesses. It is a small senior team; the founder is Roy Kimhi. Contact: roy@shmeer.com. ## Services - [Generative Engine Optimization](https://shmeer.com/services/generative-engine-optimization): getting brands cited by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, tracked in InfluenceLayer - [SEO & Content](https://shmeer.com/services/seo): technical SEO, on-page optimization, content and link building - [PPC Management & Paid Media](https://shmeer.com/services/paid-media): Google Ads, Shopping, Meta and TikTok - [Web Design & Development](https://shmeer.com/services/web-design): websites, ecommerce and web apps - [Local SEO](https://shmeer.com/services/local-seo): Google Business Profile, reviews and local pages - [Local GEO](https://shmeer.com/services/local-geo): AI search optimization for local businesses, built on InfluenceLayer Local - [Website Redesign](https://shmeer.com/website-redesign): flat $500 redesign for small businesses - [All services](https://shmeer.com/services) ## Guides - [What Is Generative Engine Optimization (GEO)?](https://shmeer.com/blog/what-is-generative-engine-optimization): definition, GEO vs SEO, research findings and a 7-step playbook - [What Is llms.txt?](https://shmeer.com/blog/what-is-llms-txt): what the file is, whether AI systems use it, and how to create one - [How to Measure GEO](https://shmeer.com/blog/how-to-measure-geo): AI visibility KPIs, benchmarking against competitors, and analytics limits ## Company - [About Shmeer](https://shmeer.com/about) - [FAQ](https://shmeer.com/faq): pricing, engagements, GEO and SEO questions - [Roy Kimhi, founder](https://shmeer.com/author/roy-kimhi) ## Optional - [InfluenceLayer](https://www.influencelayer.com): AI visibility tracking platform - [Privacy policy](https://shmeer.com/privacy)