Performance Marketing uses techniques that focus on performance indicators like conversions, leads, sign ups and sales.
Those techniques are not inherently different from traditional digital marketing but the setup is. to be successful in performance marketing you must be able to measure correctly every single interaction you user has with any of your channels. This makes performance marketing very heavy reliant on data. This used to be an issue in years past but today it is becoming easier and easier.
This puts performance marketing professionals in positions that were traditionally left for sales because when it comes to online, performance marketing is the main contributor to a company’s bottom line.
At Shmeer we work with you to create the right structure and implement the tech that allows you to measure all the interactions that allow to deliver results and sustainable growth.