Marketing for addiction treatment centers, rehabs and behavioral health providers, from a team that has run marketing and SEO for addiction treatment clinics. We help people and families find the right care through treatment center SEO, certified advertising and a responsive admissions process, with confidentiality and compliance built in.
People searching for addiction treatment, and the families helping them, are often in crisis. They need clear, honest information and a fast, compassionate response, not aggressive sales tactics.
Advertising is tightly restricted. In the U.S., Google only allows recovery-oriented addiction services to advertise if they are certified, which involves LegitScript certification. Patient records are protected by HIPAA and, for many programs, 42 CFR Part 2.
And paying for patients is a crime. The federal Eliminating Kickbacks in Recovery Act prohibits paying or receiving anything of value for referring patients to treatment facilities and recovery homes. Ethical marketing builds direct, trusted demand instead of buying patients.
Program, level-of-care and insurance pages, clinician-reviewed content, Google Business Profiles and local SEO for every location.
Google Ads after LegitScript and Google certification, with campaigns built around search intent, never health-condition targeting. See paid media.
Accessible pages on programs, insurance and what to expect, with 24/7 call handling and confidential forms.
Accreditation, licenses and credentials displayed clearly; review replies that never confirm someone was a patient.
Consistent, accurate information across the sources AI assistants use. See Local GEO.
Analytics and call tracking configured to avoid sharing protected health information with ad platforms.
Certification status, tracking and privacy risk, visibility by program and location, website and admissions.
Privacy and tracking fixes, profiles, website and admissions response first.
Program and insurance pages, content, certified campaigns and reputation.
Monthly reporting on calls, admissions inquiries and admissions, without exposing patient data.
We have run marketing and SEO for addiction treatment clinics, so we know the certification process, the privacy rules and how admissions really work. We don’t buy, sell or broker patient leads.
Only if certified. In the U.S., Google requires recovery-oriented drug and alcohol addiction services to be certified, which involves LegitScript certification. Providers that aren’t eligible can’t advertise these services on Google.
Paying for patient referrals is not. The Eliminating Kickbacks in Recovery Act makes it a federal crime to pay or receive remuneration for referring patients to treatment facilities, recovery homes and clinical labs, and many states have patient brokering laws too. Ethical marketing builds direct demand instead, and compensation should never be tied to patient volume.
Treatment center SEO with clear program, insurance and level-of-care pages; a complete Google Business Profile; certified search ads where eligible; a fast, compassionate admissions process; and visible accreditation and credentials.
Patient information is protected by HIPAA and, for many substance use disorder programs, 42 CFR Part 2. Tracking pixels, forms, call recordings and review replies all need care so no protected information is shared.
Yes. See healthcare marketing.