Industries — Ecommerce & DTC

Ecommerce marketing built for profitable growth.

Shmeer is an ecommerce marketing agency for DTC and online brands. We run paid acquisition, creative, ecommerce SEO, email and SMS, and conversion as one growth system, measured in contribution margin and customer lifetime value, not just ROAS screenshots.

01 — The problem

Rising CAC breaks the model.

Why ecommerce marketing is different

Most online brands hit the same wall. Paid social and Google costs creep up, ROAS compresses, the founder-led creative that worked early stops scaling, and growth starts costing more than it earns.

The fix is rarely one more channel. It is a system: creative that is produced and tested continuously, paid media managed against margin, organic search and AI visibility that lower blended CAC, and retention that makes every customer worth more.

Good ecommerce marketing grows profit, not just revenue, and gives founders numbers they can trust.

02 — What's included

One growth system for your store.

01 — Paid social & Google

Acquisition that holds at scale.

Meta, TikTok, Google Shopping and Performance Max, managed against contribution margin and new-customer CAC. See paid media.

02 — Creative

A steady supply of winners.

Concepts, UGC and creator content, statics and video, produced and tested every week.

03 — Ecommerce SEO

Customers you don’t pay for per click.

Category and product page SEO, technical fixes for your platform and content that ranks. See Shopify SEO.

04 — Email & SMS

Revenue from customers you already have.

Flows, campaigns and segmentation in Klaviyo and similar platforms. See email & lifecycle.

05 — Conversion & site

More of every visit becomes an order.

Product pages, offers, checkout and speed improvements, tested properly. See web design.

06 — AI shopping visibility

Recommended when shoppers ask AI.

GEO so ChatGPT, Perplexity and Google’s AI features name your products in buying questions. See GEO.

03 — How it works

How an ecommerce engagement runs.

Weeks 1–2

Audit

Unit economics, ad accounts, creative, tracking, site conversion, SEO and retention.

Weeks 2–4

Plan

Targets by channel against margin, creative roadmap and testing plan.

Month 2 onward

Scale

Weekly creative testing, paid media, SEO, flows and conversion improvements.

Ongoing

Report

Weekly and monthly reporting on revenue, new customers, CAC, margin and LTV.

04 — Proof

DTC growth, proven.

DTC brands — repeatable playbook

Scaled multiple 7-figure DTC brands past $10M; one cracked $30M in 11 months.

12+
Brands scaled past $10M
+312%
Revenue growth (best result, 11 months)
4.2×
Average blended ROAS at scale
05 — FAQ

Ecommerce marketing, answered.

What does an ecommerce marketing agency do?

An ecommerce marketing agency helps online stores acquire and keep customers profitably: paid social and search, Google Shopping, creative production, ecommerce SEO, email and SMS, conversion optimization and reporting on revenue, CAC and margin.

Which channels work best for ecommerce brands?

For most DTC brands, paid social and Google Shopping drive acquisition, email and SMS drive repeat revenue, and SEO and AI visibility lower blended acquisition cost over time. The right mix depends on your margins, price point and category.

How do you measure ecommerce marketing?

By new-customer revenue, blended and new-customer CAC, contribution margin and lifetime value, not platform ROAS alone, which often over-credits ads.

Do you work with Shopify stores?

Yes. We work with Shopify stores and other ecommerce platforms. See Shopify SEO.

What size brands do you work with?

Typically DTC and online brands that already have product-market fit and want to scale profitably, often from seven figures toward eight.

06 — Further reading

From the blog.

07 — Related services
08 — Let's build something

Ready to grow profitably?

Book a discovery call