Retention is the cheapest growth there is. Shmeer is an email marketing agency that builds the flows, campaigns and segmentation that turn one-time buyers into a retention moat, on Klaviyo, Customer.io or HubSpot, the platform you already pay for.
Acquisition costs keep rising, yet many businesses send the occasional newsletter and leave their email platform half set up: no welcome series, a basic abandoned-cart email, no win-back, and one list that gets the same message as everyone else.
Lifecycle marketing fixes that. The right message at each stage, from first sign-up to first purchase, repeat purchase and lapse, sent automatically and personalized to what each customer did.
Done well, owned channels become a compounding revenue engine. In our DTC engagements, retention channels typically contribute 35 to 45% of revenue, which is what makes paid acquisition profitable at scale.
Setup, migration and integration with your store or CRM, with clean data, events and properties the flows depend on.
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and sunset flows, written and designed to convert.
Segments by behavior, purchase history, value and engagement, with personalization in content and timing.
Campaign planning, copy and design for launches, promotions and content, plus SMS where it fits.
Authentication (SPF, DKIM, DMARC), list hygiene, sending reputation and audits to fix the issues that send mail to spam.
An audit of your current program, then reporting on flow and campaign revenue, retention and customer lifetime value.
Platform, data, flows, deliverability and revenue by flow and campaign.
Deliverability fixes and the core flows first: welcome, abandonment, post-purchase, win-back.
A campaign calendar, segmentation and testing on subject lines, offers and timing.
Monthly reporting on email revenue, retention and lifetime value.
An email marketing agency plans, builds and runs your email (and often SMS) program: platform setup, automated flows, segmentation, campaigns, design and copy, deliverability and reporting.
Lifecycle marketing sends customers the right message at each stage of their relationship with you, from first sign-up to first purchase, repeat purchases and win-back when they lapse, mostly through automated email and SMS.
Yes. We set up, audit and run Klaviyo programs for ecommerce brands, and also work with Customer.io and HubSpot for SaaS and B2B companies.
Yes. For B2B we focus on lead nurturing, onboarding, product adoption and re-engagement, usually in HubSpot or Customer.io, connected to your CRM and sales process.
Common causes are missing SPF, DKIM or DMARC records, sending to old or unengaged lists, and sudden spikes in volume. A deliverability audit finds and fixes the specific issues.