The Shmeer blog

Notes on getting found.

Practical guides on generative engine optimization, AI search visibility and SEO, from the team that built InfluenceLayer.

GEO

What Is Generative Engine Optimization (GEO)? A Practical Guide

Generative engine optimization (GEO) gets brands cited in ChatGPT, Perplexity, Gemini and AI Overviews. What it is, how it differs from SEO, and how to do it.

Roy Kimhi · Oct 17, 2026