A senior partner in the room, not a deck on a shelf. Shmeer’s fractional CMO services give leadership teams experienced marketing leadership without a full-time executive hire: diagnose what is actually holding growth back, set priorities, and turn them into plans with owners, dates and numbers.
Many growing companies reach a point where marketing is a collection of channels and vendors with no one setting the strategy: an agency for ads, a freelancer for content, someone in-house juggling it all, and no plan that ties the work to revenue.
A full-time CMO is expensive and slow to hire, and often more than the business needs yet. A fractional CMO brings the same senior judgment for a few days a month: owning the strategy, the budget, the team and the results.
We spent a decade working upstream of campaigns. The recommendation is only useful if it can be implemented and measured, so we stay involved until it is.
A structured review of positioning, channels, funnel, sales handoff, data and team, ending in a clear diagnosis.
Target customers, positioning, channel mix and goals, written as a strategy the whole leadership team agrees on.
A prioritized roadmap and budget allocation, with the trade-offs made explicit.
Leading your marketing team and agencies, setting goals, reviewing work and closing skill gaps, or hiring where needed.
Quarterly and annual planning sessions that end with clear commitments, not just ideas.
Regular leadership meetings, performance reviews and decision support as a monthly retainer.
Interviews, data review and a growth diagnosis presented to leadership.
Strategy, priorities, budget and KPIs agreed with the leadership team.
Lead execution with your team and partners, a few days a month.
Monthly performance reviews and quarterly planning. Adjust as results come in.
A fractional CMO is an experienced chief marketing officer who works with a company part-time, typically a few days a month, owning marketing strategy, budget, team leadership and results without the cost of a full-time executive.
Common moments are when growth stalls, when marketing has grown into several vendors and channels without a clear strategy, before raising capital or entering a new market, or when the company needs senior marketing leadership but isn’t ready for a full-time hire.
An agency executes specific channels. A fractional CMO sets the overall strategy, decides where budget goes, leads the team and agencies, and is accountable for results across all of marketing. We can do both, but the roles are different.
It depends on the time commitment and scope. Fractional engagements usually cost a fraction of a full-time CMO’s salary and benefits. You get a fixed monthly proposal after an initial conversation.
Yes. Small and mid-sized businesses often benefit most, because they need senior marketing judgment but not a full-time executive.