Shmeer is a real estate marketing agency founded by a former realtor who has also marketed agents and teams. We help agents, teams, brokerages and property managers own their pipeline: real estate SEO, ads, websites, social media and AI visibility that bring in buyers, sellers and listings you don’t have to share.
Most agents depend on a mix of referrals, sphere and portal leads. Referrals are great but unpredictable, and portal leads are often shared with other agents or come with referral fees that cut into every commission.
Meanwhile, buyers and sellers start online. They search neighborhoods and “homes for sale near me”, check reviews, look at your listings and your social, and increasingly ask AI assistants which agent to call. If your brand doesn’t show up there, a competitor’s does.
Good real estate marketing builds a pipeline you own: local visibility, a website that captures leads, content that proves you know the market, and follow-up that turns a long buying cycle into a closing.
Google Business Profile, reviews, neighborhood and community pages, market reports and local SEO for real estate that rank you where buyers and sellers look.
Seller and buyer campaigns, landing pages and follow-up that produce leads only you receive. See real estate lead generation.
Google, Meta and YouTube campaigns for listings, sellers and recruiting, run within housing ad rules such as Meta’s Special Ad Category and fair housing law.
IDX search, neighborhood guides, home valuation and lead capture on a fast mobile site, connected to your CRM. See web design.
Listing videos, market updates, neighborhood tours and personal brand content for Instagram, YouTube and TikTok. See social media.
Speed-to-lead response, CRM nurture, past-client and sphere campaigns, and AI-assisted follow-up. See digital transformation.
Lead sources and cost per closing, Google profile, website, CRM follow-up, social and AI visibility.
Profile, reviews, website lead capture and speed-to-lead fixes first.
Neighborhood content, seller and buyer campaigns, social and video, and nurture.
Monthly reporting on leads, appointments, listings and closings by source.
Different businesses, the same goal: a predictable pipeline you own.
The problem: Too dependent on referrals and portals, with little time to build a brand.
The problem: Brand, listings and recruiting all compete for the same budget.
The problem: Fewer, higher-value deals with long cycles and discerning buyers.
The problem: Winning new owner clients while keeping units filled.
Our founder worked as a realtor before marketing agents and teams, so we know the job from the inside and measure marketing the way you do: appointments, listings and closings, not clicks.
A mix that builds a pipeline you own: a strong Google Business Profile and reviews, a website with neighborhood content and lead capture, seller and buyer campaigns, consistent social and video, and disciplined follow-up with your sphere and past clients.
Yes, especially local SEO. Neighborhood, community and market pages, plus a complete Google profile and reviews, bring in buyers and sellers searching your area, without paying for each lead. It takes months to build, so most agents combine it with ads.
Yes. Housing ads must comply with the Fair Housing Act, and platforms add their own rules: Meta’s Special Ad Category for housing, for example, restricts targeting by age, gender and ZIP code. Your state license law and brokerage rules also apply.
By being visible and trusted where homeowners look: local search, home valuation offers, market reports, reviews and past-client relationships. Seller leads take longer to convert, so consistent follow-up matters most.
Yes. We work with individual agents and teams, brokerages, luxury and commercial specialists, and property management companies.