Contractor marketing for HVAC, plumbing, electrical, roofing and landscaping companies. Shmeer gets you found in the map pack, on Google Ads and in AI answers, gives you a website that turns phone visitors into calls, and makes sure every one of those calls gets answered, day or night.
When a furnace dies, a pipe bursts or the power goes out, homeowners search on their phone, look at the map and the reviews, and call. The first company that answers, and sounds like it can help, usually wins the job. Everyone else paid for a lead they never got.
Demand also swings with the weather and the seasons, so marketing has to scale up for the rush and keep the schedule full in the slow months, with maintenance plans, past customers and referrals.
Most contractors don’t lose jobs because of weak advertising. They lose them to a dated website, a thin Google profile, a missed call at 7 pm or an estimate nobody followed up on. Fix those first, and every marketing dollar goes further.
Google Business Profile, service and city pages, reviews, and consistent listings on Yelp, Angi, Nextdoor, Bing and the BBB. See local SEO.
Search campaigns by service and season, Google Local Services Ads, call tracking and negative keywords that cut wasted spend. See PPC management.
Problem-first headlines, tap-to-call, service-area pages, reviews and financing up front. Start with a $500 redesign.
A simple review program within Google’s rules, review replies, and the trust signals homeowners compare before they call.
AI-assisted call answering, missed-call text-back, service-area checks, booking and dispatch handoff, 24/7. See digital transformation.
Maintenance plans, tune-up reminders, past-customer email and text, and estimate follow-up that turns quotes into jobs. See email & SMS.
Map-pack rankings, website, reviews, ad accounts, missed calls and response times, and cost per booked job by channel.
Call answering and follow-up, Google profile and website fixes first: the fastest return.
Ads by service and season, city pages, reviews and past-customer campaigns.
Monthly reporting on calls, booked jobs and cost per job. Budget follows the season.
The same playbook, tuned for each trade. Each has its own search patterns, seasons and emergencies.
The problem: Demand spikes with every heat wave and cold snap, and no-heat or no-AC calls go to whoever answers first.
The problem: Burst pipes and clogged drains don’t wait. Homeowners call the first plumber who looks trustworthy and picks up.
See plumber marketing.
The problem: Electrical work runs from small service calls to panel upgrades, EV chargers and commercial jobs, each with different buyers.
The problem: Roof replacements are big, considered purchases, with spikes after storms and long decision cycles.
See roofing marketing.
The problem: Everyone calls in spring, then demand drops. The best customers are recurring plans and design-build projects.
Before spending more on ads, we check how many calls go unanswered and how many estimates never get a follow-up. For home services companies with $1M+ in revenue, our audits almost always find thousands of dollars a month in missed jobs and manual work that intake and dispatch automation can recover.
Local SEO for contractors and home service companies means ranking in the map pack for each service across your service area: a complete Google Business Profile, reviews after every job, service and city pages, and consistent listings on Angi, Yelp, Nextdoor and the BBB. Get a free local SEO audit to see the gaps.
For most contractors, local search comes first: a complete Google Business Profile, steady reviews and a fast website with a page for each service and area. Google Ads and Local Services Ads add immediate calls in peak season, and maintenance plans and past-customer marketing keep the schedule full year-round.
Show up where homeowners look (the map pack, search ads and increasingly AI assistants), make calling easy on a phone, answer every call including after hours, and follow up on every estimate. Many contractors lose more jobs to missed calls than to weak advertising.
They are often worth testing. Local Services Ads appear above regular ads for many home-service searches, show your reviews, and charge per lead rather than per click. Track every lead to a booked job to judge them.
Yes. AI-assisted answering can pick up 24/7, qualify the job, check the service area, book an appointment and hand emergencies or complex calls to your team. Missed-call text-back adds a safety net for any call that slips through.
Yes, along with landscaping and lawn care companies. The core playbook is the same, tuned for each trade’s searches, seasons and emergencies. We also work with other local service businesses such as locksmiths and cleaning companies.
A practical HVAC marketing guide: 15 strategies and ideas for more calls and booked jobs, from Google Business Profile and SEO to ads, AI and 24/7 intake.
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