Your buyers are asking ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews who to hire. Shmeer is a generative engine optimization agency that gets your brand into those answers, and proves it with weekly citation data from our own platform, InfluenceLayer.
More buying journeys now start with a question typed into an AI assistant. The answer it gives is a short list of brands, and most buyers never click past it. If you are not in that list, you were never considered.
Classic SEO still matters, but it is a different game. Search engines rank pages. Large language models assemble answers from the sources they trust: review sites, Reddit threads, Wikipedia, YouTube, industry publications, and pages written so a model can lift a clean, quotable answer. A brand can rank on page one of Google and still be invisible in ChatGPT.
Generative engine optimization (GEO), also called AI search engine optimization, LLM SEO or answer engine optimization, is the work of earning a place in those answers. It means fixing what models read about you, where they read it, and how easily they can cite it, then measuring the result instead of guessing.
We run your category’s real buyer questions through ChatGPT, Perplexity, Gemini, Claude and Copilot, and record who gets named, how often, and with what sentiment. You get a baseline share of voice against your competitors.
For every key question we identify the pages AI engines pull from, from G2 comparisons and Reddit threads to niche blogs and newsletters. That map becomes the plan: where you need to be present, and what needs to change there.
Answer-first page structure, explicit Q&A sections, comparison pages, structured data, clean entity information and an llms.txt file. Your own pages become the easiest source for a model to cite.
Contributor content, community engagement, review generation, digital PR and partnerships across the highest-signal third-party sources, so your positioning appears consistently wherever models look.
InfluenceLayer tracks citation share, sentiment and competitive position across every major AI engine. The dashboard you see is the one we work from, and we review it with you every week.
AI Overviews and AI Mode still lean on Google’s index, so we keep technical SEO, internal linking and topical authority in step with the GEO work. Nothing we do for AI visibility costs you rankings.
AI visibility audit across five engines, competitor benchmark, and citation map for your highest-value buyer questions.
A prioritized roadmap: which pages to restructure, which sources to win, and the KPIs we will report against.
On-site restructuring, new answer pages, and source authority work run in parallel, in weekly sprints.
Weekly InfluenceLayer readouts. We double down on what moves citation share and drop what doesn’t.
“We thought our pipeline problem was a paid problem. It was a discovery problem — buyers were finding our competitors first because that’s who AI was naming.”
Our own AI visibility platform. It tracks how ChatGPT, Perplexity, Gemini, Claude and Copilot talk about your brand and your competitors, so every GEO decision is backed by data.
Generative engine optimization (GEO) is the practice of getting your brand mentioned and cited in answers produced by AI systems such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It combines content restructured for AI retrieval, authority on the third-party sources models trust, and ongoing measurement of how often AI names you.
SEO earns rankings for pages in a list of search results. GEO earns mentions inside a single generated answer. The two overlap, since strong pages and authority help both, but AI engines weigh third-party sources, clear quotable answers and consistent brand information more heavily than classic rankings do. A brand can rank well on Google and still be missing from AI answers.
Mostly no. Answer engine optimization (AEO) started with featured snippets and voice assistants; generative engine optimization is the newer term for large language models. In practice the work is the same: be the clearest, most trusted answer to your buyers’ questions. We use GEO as the umbrella term.
We track share of voice on your category’s buyer questions, citation rate per AI engine, sentiment, competitor position, and AI referral traffic and leads in your analytics. All of it is reported weekly in InfluenceLayer, against the baseline from the first audit.
On-site changes can be picked up within weeks, and early citation movement usually shows within the first two to three months. Winning a category takes longer: in our fintech engagement, share of voice went from 0% to 71% over eight months. We plan GEO as a six-month minimum.
It doesn’t replace SEO. If you already invest in SEO and content, part of that budget can shift to GEO work, because the same pages and authority serve both. Brands starting from zero usually run them together. We’ll recommend a split after the audit, based on where your buyers actually search.
Yes. Local businesses face the same shift when customers ask AI for “the best HVAC company near me”. See our Local GEO service, built on InfluenceLayer Local.