Channels that don’t feel like channels. Shmeer runs social media management services and strategy for brands that want social to drive revenue, not just likes: content systems, short-form video, online communities and creator partnerships, measured against business results.
Most brands treat social as a publishing calendar: a few posts a week, a monthly report full of impressions and follower counts, and no clear link to sales. The work is busy, and the results are vague.
Social media works when it is built as a system: content designed for each platform, a steady supply of short-form video, a community that talks back, and creators who carry your message further than your own account can.
It also needs to be measured like a channel. We connect social to traffic, leads and sales, so you know which content and which platforms actually earn their budget.
Platform choice, audience, positioning, content pillars and goals for Instagram, TikTok, LinkedIn, Facebook and X, based on where your customers actually spend time.
Repeatable formats, templates and calendars for each platform, so you publish consistently without reinventing every post.
Reels, TikToks and Shorts produced with your team, customers and products: concepts, scripting, filming guidance and editing.
Replies, conversations and community programs that build loyalty, plus moderation and response guidelines for your brand.
Finding, briefing and managing creator and influencer partnerships, with clear deliverables, usage rights and tracking.
Social listening, trend response and reporting that ties content to traffic, leads and sales, not just reach.
Accounts, audience, competitors and what has worked so far, with a baseline for engagement and conversions.
Platforms, content pillars, formats, calendar and the KPIs we report against.
Content and video production, publishing, community management and creator partnerships.
Monthly reporting. Double down on the formats and platforms that drive results.
Typically strategy, content planning and creation, short-form video, publishing, community management and replies, creator partnerships and reporting. The exact mix depends on your platforms and goals.
The ones your customers use and where your content can stand out. B2B brands usually focus on LinkedIn, consumer brands on Instagram and TikTok, and local businesses on Facebook and Instagram. Doing two platforms well beats doing five badly.
Beyond reach and engagement, we track traffic, leads, sales and assisted conversions from social, plus branded search growth. Reporting focuses on the numbers that tie back to revenue.
Yes. We find, brief and manage creator partnerships that fit your brand, with agreed deliverables, usage rights and performance tracking.
It depends on the number of platforms, the volume of content and how much video production is involved. You get a fixed proposal after an audit.