Numbers that lead somewhere. Shmeer is a marketing analytics agency and Google Analytics consultant that fixes your tracking, builds the KPI frameworks and executive dashboards your leadership team needs, and turns a messy data stack into decisions you can make, and defend.
Most companies have more data than ever and less confidence in it. GA4 was set up once and never checked, conversions are double-counted or missing, ad platforms each claim the same sale, and the weekly report is a spreadsheet nobody trusts.
The result is decisions made on gut feel, or not made at all. Budget stays where it was because no one can prove what works.
We design measurement around the decisions it needs to drive: which channels to fund, which campaigns to cut, which customers are worth acquiring. Then we make sure the numbers behind those decisions are accurate.
An audit of GA4, tag manager, ad-platform conversions and CRM data, with a prioritized list of gaps, duplicates and errors.
GA4 configuration, events and key events, consent mode, cross-domain and ecommerce tracking, plus training for your team.
A KPI framework from revenue down to channel metrics, with clear definitions so marketing, sales and finance use the same numbers.
Marketing and KPI dashboards in Looker Studio, Power BI or Tableau, designed around the questions leaders ask every week.
Conversion tracking connected to your CRM and offline sales, so channels are judged on revenue and cost per customer.
Regular performance reviews and ad-hoc analysis, written up as clear recommendations, not data dumps.
Tracking, data quality and current reporting, plus interviews on the decisions leadership needs to make.
Tracking repairs, GA4 configuration, key events and CRM connections.
KPI framework and executive dashboards, reviewed with the people who use them.
Monthly reviews, analysis and dashboard upkeep as your business changes.
A marketing analytics agency makes sure your marketing data is accurate and useful: auditing and fixing tracking, configuring tools like GA4, connecting marketing to sales data, defining KPIs and building dashboards and analysis that guide budget decisions.
A Google Analytics consultant sets up, audits and fixes GA4: events and key events, ecommerce and cross-domain tracking, consent mode, integrations with ads and CRM, and reporting, and trains your team to use it.
Each tool counts differently: attribution models, time windows, consent and blocked tracking all create gaps. A tracking audit explains the differences and sets one source of truth for decisions.
The few numbers leadership uses to make decisions: revenue or pipeline from marketing, cost per customer by channel, conversion rates through the funnel, and trends against targets. Fewer, trusted numbers beat dozens of charts.
Yes, including Google Tag Manager, Looker Studio, Power BI, Tableau, HubSpot and Salesforce reporting, and ad-platform conversion APIs, depending on your stack.