Dental marketing services for practices that want more of the right patients: new patients for general dentistry, high-value cases like implants and Invisalign, and fewer empty slots. Shmeer runs local SEO, Google Ads, reviews and websites for dentists, and automates the front desk so every call and recall gets handled.
Most new patients find a dentist the same way: a search like “dentist near me” or “emergency dentist”, a glance at the map, the star ratings and a few photos, then a call. The practices at the top of that list, with the strongest reviews and an easy way to book, get most of the new patients.
Paid search is competitive too. In WordStream’s 2026 benchmarks, dentists and dental services paid a median of $8.00 per click, so campaigns for implants, cosmetic and emergency care need to be built around booked appointments, not clicks.
And dental marketing has its own rules. Reviews, photos and messages involve patient information, so they fall under HIPAA. The U.S. Department of Health and Human Services has fined dental practices for revealing patient details in replies to online reviews. Marketing has to grow the practice without putting it at risk.
Google Business Profile, service pages for each treatment, location pages for each office and consistent listings on Healthgrades, Zocdoc, Yelp and dental directories. See local SEO.
Dedicated pages and paid campaigns for the treatments that drive revenue, with financing information and before-and-after galleries used with patient consent.
Search campaigns by treatment and location, emergency-dentist ads during the hours you can see patients, and call tracking tied to bookings. See PPC management.
A review program that asks every patient, within Google’s rules, and response templates that never confirm someone is a patient or mention their care.
Fast, mobile-first dental website design with online booking, insurance and financing information, real team photos and every treatment explained. See web design.
AI-assisted call answering, online booking, appointment reminders, recall and reactivation campaigns, built with HIPAA-compliant tools. See digital transformation.
Where new patients come from, cost per new patient by channel, map-pack rankings, reviews, website conversion and missed calls.
Target treatments and areas, budget split, and the KPIs we report against: new patients and booked treatments.
Front-desk and website fixes first, then campaigns, pages, profiles and reviews.
Monthly reporting on new patients, booked treatments and cost per patient. Budget follows results.
Before spending more on ads, we look at the calls, booking requests and recalls a practice already gets. For practices with $1M+ in revenue, our audits almost always find thousands of dollars a month in missed appointments and front-desk time that automation can recover.
For most practices, local search comes first: a complete Google Business Profile, a steady flow of reviews and a website with a page for every treatment. Google Ads adds immediate demand for high-value treatments such as implants and emergency care. Recall and reactivation of existing patients is often the cheapest growth of all.
It depends on your growth goals, location and treatment mix. Work backwards from the value of a new patient and your cost per new patient by channel. High-value treatments such as implants justify a higher acquisition cost than routine hygiene.
Yes, carefully. A response should never confirm that the reviewer is a patient or mention any details of their care, even if the reviewer shared them. The U.S. Department of Health and Human Services has settled with dental practices that disclosed patient information in review replies. Use general, professional responses and invite the person to call the office.
Create a dedicated implant page that explains the procedure, recovery, costs and financing, with before-and-after photos used with written patient consent. Support it with Google Ads for implant searches in your area, reviews that mention implant results, and a consultation offer that is easy to book.
Google Business Profile and website fixes can improve map-pack visibility within weeks. Ranking for competitive searches in a larger city typically takes several months of consistent reviews, content and links.
Yes. AI-assisted answering can book appointments, answer routine questions about hours, insurance and directions, and capture after-hours calls, while passing clinical questions to your team. Any tool that handles patient information should be HIPAA compliant and covered by a business associate agreement.
A field-by-field Google Business Profile checklist for the AI era: what to fill in, what Google’s rules allow, and how your profile feeds AI recommendations.
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