Digital marketing for franchise and independent car dealerships, used car dealers and service centers, from a team with hands-on experience on the dealership side of the business. Shmeer runs automotive SEO, dealership advertising, websites and lead handling as one system, measured in appointments, deals and service visits, not clicks.
Dealers spend heavily on marketplaces, third-party leads and advertising, yet many can’t say which channels sell cars. Leads come in from a dozen sources into a CRM, response times vary, and the reporting stops at clicks and form fills.
Shoppers, meanwhile, do most of their research online before they ever call: comparing inventory, prices, reviews and trade-in offers across dealers. The store that is visible, credible and quick to answer usually gets the appointment.
Good automotive marketing connects it all: visibility for your inventory, honest and compliant advertising, a site that converts, and lead handling that turns inquiries into showroom visits.
Google profiles for sales and service, model and inventory pages, local SEO and reviews. See automotive SEO.
Google Search, Performance Max with vehicle ads from your inventory feed, and YouTube, structured by new, used and service. See PPC management.
Meta inventory and retargeting campaigns with creative that shows real cars, run within Meta’s policies, including its Special Ad Category rules when ads promote financing.
Fast inventory search, clear pricing and incentives, trade-in and finance tools, and service scheduling, working with your dealer platform. See web design.
Instant, personal responses, AI-assisted follow-up and appointment setting, with handoff to your sales team or BDC. See digital transformation.
Service reminders, equity and lease-end campaigns, and email and SMS that turn buyers into service customers and repeat buyers. See email & SMS.
Lead sources, cost per sale by channel, response times, website, profiles, ads, feeds and tracking.
Tracking, lead routing and response, profiles and website conversion fixes first.
SEO, search and vehicle ads, paid social, service and retention campaigns.
Monthly reporting on leads, appointments, shows, sales and service visits by source.
The same playbook, tuned to how you sell.
The problem: Manufacturer rules, co-op programs and dealer platforms shape what you can do.
The problem: Competing with big stores and marketplaces on a smaller budget.
The problem: Steady demand, but customers default to the closest or cheapest shop.
Our team has hands-on dealership experience, from inventory and pricing to lead handling and the sales floor. So we measure marketing the way dealers do: appointments, shows, deals and service visits.
A connected system: local SEO and strong reviews, search and vehicle ads from your inventory feed, retargeting on social, a website that makes it easy to shop and book, and fast lead response. Measure each channel by appointments and sales, not leads.
By making inventory easy to find and compare in search and ads, offering useful tools such as trade-in and payment estimates, building reviews, and answering every inquiry within minutes. Often the quickest win is improving response to the leads you already get.
Yes. Vehicle and financing ads must be truthful and include required disclosures under federal and state law, and ad platforms have their own policies for vehicle and credit-related ads. Manufacturer agreements may add brand rules.
Yes. We work with franchise dealers, independent and used car dealers, and service departments and repair shops.
By appointments, shows, sales and service visits by source, using call, form and chat tracking connected to your CRM.
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