Shmeer is a Google Ads and paid social agency for brands that judge advertising by what it returns. We run PPC campaign management across Google, Shopping, Meta and TikTok, with the creative, tracking and landing pages that make the numbers hold up at scale.
Automated bidding, broad match and “smart” campaigns make it easy to spend. They don’t make it easy to profit. Without tight conversion tracking, clean account structure and a steady supply of new creative, costs creep up and return on ad spend slides, usually right when you try to scale.
Good PPC management is less about tweaking bids and more about feeding the machine the right signals: accurate conversion data, offline revenue, audiences that mean something, and ads and landing pages worth clicking.
We manage paid media the way an owner would: every dollar tied to revenue or pipeline, reported honestly, with spend moved to wherever it works best this month.
Account structure, keyword and query management, bidding strategy, negative lists and ongoing testing. Built so the algorithm optimizes for the conversions you actually value.
Merchant Center setup, product feed optimization, Shopping and Performance Max for ecommerce, with margin-aware bidding by product group.
Prospecting and retargeting structures, audience strategy and creative testing at volume. For B2B, LinkedIn campaigns tied to qualified pipeline.
Modular ad templates, UGC and channel-native video, produced weekly. Creative is the biggest lever left in paid social, so we treat it like one.
GA4, server-side and conversion API setup, offline conversion imports from your CRM, and reporting that reconciles platform numbers with real revenue.
Landing page design and conversion rate testing, so the traffic you pay for converts. Built by our web design team.
Account and tracking audit, wasted-spend analysis, and a profit-based target for every campaign.
Fix tracking, restructure accounts and launch the first round of new creative and landing pages.
Weekly creative and audience tests. Budget follows what wins.
Increase spend where returns hold, add channels when the core is profitable.
PPC (pay-per-click) management is the ongoing work of running paid ad campaigns on platforms like Google Ads, Microsoft Ads, Meta and TikTok: structuring accounts, choosing keywords and audiences, setting bids and budgets, writing and testing ads, tracking conversions and reporting results.
Mostly focus and pattern recognition. We see what is working across many accounts, catch wasted spend quickly, and bring the tracking, creative and landing-page skills that in-house teams often have to borrow. You keep ownership of your ad accounts and data.
Agencies usually charge a monthly fee, a percentage of ad spend, or a mix. We price on scope rather than spend, so our incentive is your return, not a bigger budget. You get a fixed proposal after the audit.
Google Ads (Search, Performance Max, Shopping, YouTube), Microsoft Ads, Meta (Facebook and Instagram), TikTok and LinkedIn. We recommend a channel mix based on where your buyers are and what your margins allow.
Fixes to tracking and wasted spend often show in the first month. New campaigns need a few weeks of data to settle. We judge strategy over a 90-day window and report weekly in the meantime.
Full access to your own accounts, clear reporting tied to revenue, a regular testing cadence, and straight answers when something isn’t working. If an agency can’t tell you what it changed last week and why, find another one.