Shmeer is an HVAC marketing company for heating and cooling contractors who want more booked jobs, not more reports. HVAC SEO, Google Ads planned around the seasons, websites built for the phone, reviews, and intake that answers every no-heat and no-AC call, day or night.
A heat wave or a cold snap can triple call volume overnight, then the phone goes quiet for weeks. Generic marketing spends the same every month and misses both: not enough visibility in the rush, wasted budget in the lull.
Peak-season calls are also the most urgent. A homeowner with no heat calls the first company that answers. In the busiest weeks, missed calls and slow callbacks are often the biggest leak in the business.
The HVAC companies that grow fastest run marketing as a season plan: visibility and capacity for the peaks, maintenance plans and past customers for the shoulders, and every call answered in between.
Google Business Profile, a page for each service (AC repair, furnace installation, heat pumps, mini-splits, maintenance) and each city, plus local links and listings.
Campaigns for AC and furnace repair and replacement that scale with the weather, Local Services Ads, call tracking and negative keywords for parts, jobs and DIY searches.
Problem-first headline, tap-to-call, emergency availability, financing and reviews up front. Start with a $500 redesign.
Review requests after every job within Google’s rules, and replies that keep your rating and recency strong.
AI-assisted answering, missed-call text-back, service-area checks and booking, with emergencies handed to your on-call tech. See digital transformation.
Maintenance plan sign-ups, tune-up reminders, replacement campaigns for aging systems and estimate follow-up by email and SMS.
Map-pack rankings by service and town, website, reviews, ad accounts, missed calls and cost per booked job.
Call answering, follow-up, Google profile and website fixes before the next peak.
Ads and offers mapped to the calendar, city pages, reviews and maintenance campaigns.
Monthly reporting on calls, booked jobs, replacements and cost per job.
Most HVAC sites we review lose calls in the first five seconds: no clear headline, no tap-to-call, no reviews above the fold. Our $500 redesign fixes that, and you see your new homepage before you pay.
Local SEO for HVAC contractors means ranking in the map pack for heating and cooling searches across your service area, with the right categories, seasonal photos and posts, reviews, service and city pages and consistent listings. Book a free local SEO audit.
An HVAC marketing agency brings heating and cooling companies more booked jobs through local SEO, Google Ads and Local Services Ads, websites, reviews and follow-up, and reports results in calls and jobs rather than clicks.
It depends on your size, market and goals. Plan around your average job value and cost per booked job, and shift budget toward peak seasons. In WordStream’s 2026 benchmarks, the median cost per click for home and home improvement was $8.33, so call tracking to booked jobs matters.
Promote maintenance plans and tune-ups, contact past customers, offer indoor air quality checks, run replacement campaigns for older systems, and use the quieter weeks to strengthen your website and Google profile before the next peak.
Yes. We work with HVAC companies across the US. Local SEO and ads are built around your own service area wherever you are.
Yes. See plumber marketing, electrician marketing, roofing marketing and our home services marketing overview.
A practical HVAC marketing guide: 15 strategies and ideas for more calls and booked jobs, from Google Business Profile and SEO to ads, AI and 24/7 intake.
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