Digital marketing for roofers who are tired of buying shared leads. Shmeer is a roofing marketing agency that builds your own lead flow, from roofing SEO and Google Ads to reviews and project galleries, and follows every estimate through to a signed contract.
Many roofers rely on lead vendors that sell the same homeowner to several contractors at once. The result is a race to call first and quote lowest, with thin margins and plenty of leads that were never going to buy.
Roof replacements are also big, considered purchases. Homeowners research for weeks, compare several quotes, read reviews and want proof of past work, often while dealing with insurance after a storm. Demand spikes after severe weather and slows in winter.
Roofers who grow profitably build their own lead flow: rankings and ads that bring homeowners to them directly, a website and reviews that win the comparison, and follow-up that keeps them in the running until the contract is signed.
Google Business Profile, pages for replacement, repair, storm damage, metal, flat and commercial roofing, and city pages for your whole service area.
Campaigns for replacement and repair searches, storm-season budgets, Local Services Ads and call tracking, so every lead is yours alone. See PPC management.
Project galleries, financing, warranties, manufacturer certifications, reviews and an easy estimate request. Start with a $500 redesign.
Review requests after every job within Google’s rules, before-and-after photos and neighborhood project maps that build local credibility.
Pre-built campaigns and pages you can switch on after hail and wind events, with honest, compliant messaging about inspections and insurance claims.
Fast response to every inquiry, then email and SMS follow-up after inspections and estimates, with financing reminders. See email & SMS.
Where leads come from today, cost per signed contract, rankings, website, reviews and response times.
Lead response, follow-up, Google profile and website fixes first.
SEO pages, ads, storm-season plans, reviews and galleries.
Monthly reporting on leads, inspections, estimates, signed contracts and cost per contract.
Most roofing leads don’t sign on the first visit. For roofing companies with $1M+ in revenue, our audits almost always find thousands of dollars a month in estimates that never got a second call, and in manual work automation can take off the office’s plate.
A roofing marketing agency helps roofers generate and convert their own leads through roofing SEO, Google Ads and Local Services Ads, websites, reviews and follow-up, and reports on inspections, estimates and signed contracts.
Build your own lead flow: rank in the map pack and organic results for roofing searches in your area, run Google Ads and Local Services Ads so leads come to you exclusively, and collect the reviews and project photos that win comparisons.
Usually, yes. Roofing searches are high-value and local, and many roofing SEO terms are less competitive than you might expect. Rankings keep producing exclusive leads without paying for each one. Read our home services marketing overview for how it fits with ads.
Have pages and ad campaigns ready to switch on after hail or wind events, focus on inspections and honest guidance about the insurance process, and respond quickly. Check your state’s rules on roofing and insurance-claim advertising, which some states regulate closely.
Yes. Commercial roofing needs different pages, proof and campaigns than residential replacement, and we build them separately.