Shmeer is a B2B SaaS marketing agency for startups and growth-stage software companies. We build the channels that compound (SaaS SEO, content and AI search visibility) alongside SaaS PPC that produces demos and trials now, and we report it all in pipeline, ARR and payback, not traffic.
B2B software is one of the most expensive and crowded categories to market. Paid search clicks are costly, review sites and comparison pages dominate many buying searches, and buyers increasingly ask ChatGPT or Perplexity which tool to use before they visit any vendor site.
For startups, the pressure is sharper: limited budget, a product that is still evolving, and investors watching CAC, payback and pipeline every month.
The SaaS companies that win build compounding demand: content and SEO around real buyer problems and comparisons, visibility in AI answers, efficient paid campaigns and a funnel from trial or demo to revenue that is measured end to end.
Content strategy around buyer jobs, integrations, comparisons and “alternatives” searches, with technical SEO for product and docs sites.
GEO so AI assistants cite and recommend you in category and comparison questions, tracked weekly in InfluenceLayer. See GEO.
Google and LinkedIn campaigns for high-intent and competitor searches, with landing pages, offline conversion imports and pipeline-based bidding. See paid media.
Category, ICP and messaging, plus launches for new features and products. See brand strategy.
Website and onboarding conversion, lifecycle email, product-led nurture and handoff to sales. See lifecycle marketing.
Attribution, dashboards and reporting tied to pipeline, ARR and payback. See marketing analytics.
ICP, positioning, funnel from visit to revenue, channel economics and AI visibility baseline.
Channel priorities, content and keyword map, campaign plan and pipeline targets.
Content, SEO, GEO, paid campaigns, landing pages and lifecycle flows.
Monthly reporting on pipeline, CAC, payback and ARR; scale what works.
A SaaS marketing agency helps software companies acquire and convert customers: positioning, SEO and content, AI search visibility, paid search and LinkedIn, landing pages, trial and demo conversion, lifecycle email and reporting on pipeline, CAC and ARR.
Yes. Most of our B2B work has been with startups and growth-stage companies. We focus budgets on the channels most likely to produce pipeline for your stage and deal size.
Usually, yes. SaaS paid clicks are expensive, and content that ranks for buyer problems, use cases, integrations and comparisons keeps producing demos and trials for years. It is also the foundation for appearing in AI answers.
By pipeline, demos or qualified trials, CAC, payback period and new ARR, using CRM and product data, not just traffic or MQLs.
Yes. We run Google Ads and LinkedIn for SaaS, focused on high-intent and competitor searches, with conversion data from your CRM so bidding optimizes for pipeline rather than form fills.
Generative engine optimization (GEO) gets brands cited in ChatGPT, Perplexity, Gemini and AI Overviews. What it is, how it differs from SEO, and how to do it.
Read the article → GEOA practical checklist to get cited by ChatGPT, Perplexity, Claude and Google AI: crawler access, JavaScript, indexing, quotable content and sources.
Read the article →