Medical spa marketing for aesthetic clinics and med spas. Shmeer is a med spa marketing agency that gets you found for the treatments you offer, runs ads that stay within Google’s and Meta’s health policies, and turns inquiries into booked consultations and loyal members.
Med spas compete hard in every local market: injectables, lasers, body contouring and skin treatments are offered by spas, dermatologists and plastic surgeons alike. Clients compare reviews, before-and-after results, prices and convenience.
Advertising is tightly policed. Google treats Botox and similar brand names as prescription drug terms, and keyword targeting them requires certification. Meta restricts before-and-after imagery for cosmetic procedures and requires these ads to target adults only.
Good med spa marketing builds demand and trust within those rules, and keeps clients coming back with memberships and follow-up.
Google Business Profile, treatment pages for injectables, lasers, facials and body treatments, and local SEO for each location.
Google and Meta ads built within health policies: careful use of drug names, compliant imagery and adult-only targeting. See paid media.
Treatment pages, pricing guidance, provider credentials and online consultation booking. See web design.
Review programs, and before-and-after galleries on your own site with documented patient consent.
Short-form video, education and local creator partnerships within platform rules. See social media.
Membership offers, treatment reminders and follow-up by email and SMS, using HIPAA-compliant tools. See email & SMS.
Visibility by treatment, website, reviews, ad accounts and policy issues, booking and follow-up.
Profile, website, booking and tracking fixes; ad policy clean-up.
Treatment campaigns, content, reviews and membership offers.
Monthly reporting on consultations, booked treatments and cost per client.
Local SEO and reviews to win “near me” searches, a website with clear treatment pages and online booking, compliant paid ads for high-value treatments, social content that educates, and memberships and follow-up that bring clients back.
Google treats Botox and similar products as prescription drug terms. In the U.S., you can generally mention them in ads and landing pages, but bidding on them as keywords requires certification. Policies change, so check Google’s current rules.
Be careful. Meta restricts before-and-after images for cosmetic procedures in ads. Galleries on your own website are common, but they need documented patient consent and realistic, representative results.
Often, yes, especially when medical treatments are provided and patient information is handled. Treat photos, reviews, forms and messages as protected information and use vendors that sign business associate agreements.
Yes. See plastic surgery marketing and healthcare marketing.