Industries — Healthcare — Plastic surgery

Plastic surgery marketing that books the right consults.

Digital marketing for plastic surgeons and cosmetic surgery practices. Shmeer builds procedure-level SEO, compliant paid campaigns, consultation funnels and a reputation that reflects your results, so you attract qualified patients for the procedures you want to grow.

01 — The problem

Long research, high stakes, strict rules.

Why plastic surgery marketing is different

Patients considering surgery research for weeks or months. They compare surgeons’ credentials, galleries, reviews, prices and recovery stories, and often consult with several practices before deciding.

Advertising is restricted. Meta limits before-and-after imagery for cosmetic surgery and requires ads to target adults; patient photos and stories require consent and HIPAA care; and claims must be truthful and representative.

Good plastic surgery marketing builds trust in the surgeon, attracts patients for the right procedures and nurtures them through a long decision.

02 — What's included

From first search to consultation.

01 — Procedure SEO

Rank for every procedure.

Deep procedure pages written with the surgeon, covering candidates, recovery, risks and costs, plus local SEO for each office.

02 — Surgeon authority

Credentials patients can verify.

Surgeon bios with board certification, training and experience, consistent across directories and review sites.

03 — Compliant paid media

Ads within the rules.

Google and Meta campaigns for priority procedures, built within health and cosmetic policies. See paid media.

04 — Galleries & reviews

Results, shown responsibly.

Before-and-after galleries on your site with documented consent, and review programs that never disclose patient details.

05 — Consultation funnels

Inquiries that become consults.

Virtual consultation forms, fast response, financing information and nurture through a long decision. See email & SMS.

06 — AI visibility

Named when patients ask AI.

Accurate, consistent information across the sources AI assistants use. See GEO.

03 — How it works

How a plastic surgery engagement runs.

Week 1

Audit

Rankings by procedure, website, galleries, reviews, ads, inquiry handling and consult conversion.

Weeks 2–3

Prioritize

Target procedures by value and capacity, with a page and campaign plan.

Month 2 onward

Grow

Procedure pages, campaigns, galleries, reviews and nurture.

Ongoing

Report

Monthly reporting on inquiries, consultations, booked procedures and cost per patient.

04 — FAQ

Plastic surgery marketing, answered.

What is the best marketing for plastic surgeons?

Procedure-level SEO, strong surgeon credentials, galleries and reviews, compliant paid campaigns for priority procedures, and a consultation process that responds fast and nurtures patients through long decisions.

Can plastic surgeons use before-and-after photos in ads?

Ad platforms restrict them. Meta limits before-and-after imagery for cosmetic surgery ads. On your own website, galleries are common but require documented patient consent and should show representative results.

How long does SEO take for a plastic surgery practice?

Local and on-page improvements can help within a few months. Competitive procedures in large markets often take six months or more of content, reviews and links.

How do you measure plastic surgery marketing?

By consultations, booked procedures, revenue by procedure and cost per patient, using call and form tracking that protects patient information.

Do you work with med spas as well?
05 — Related services
06 — Let's build something

Ready for more of the right consults?

Book a discovery call