Shmeer is a fintech marketing agency for startups and growth-stage financial technology companies, led by a founder with an investment banking background. We combine fintech SEO, AI search visibility, positioning and compliant paid media to win buyers who are careful about who they trust with money and data.
Fintech buyers, whether consumers, finance teams or banks, are cautious. They want proof of security, compliance and stability before they switch, and they research heavily, often asking AI assistants which providers to consider.
The category is crowded and expensive to advertise in, financial ads face platform restrictions, and claims about returns, rates or security need legal review.
The fintechs that win are the answer buyers keep finding: clearly positioned, visible in search and AI answers, and credible at every step.
Content around buyer problems, use cases, comparisons and integrations, with technical SEO for product and docs sites.
GEO so ChatGPT, Perplexity and Gemini name you in category questions, tracked in InfluenceLayer. See GEO.
Category, messaging and brand that signal trust and stability. See brand strategy.
Google, LinkedIn and Meta campaigns within financial ad policies, with legal review built in. See paid media.
Onboarding, activation and nurture for consumer and B2B fintech. See lifecycle marketing.
Attribution and dashboards for pipeline, CAC and payback. See marketing analytics.
Positioning, funnel, channels, AI visibility baseline and compliance workflow.
Messaging, channel priorities, content map and pipeline targets.
Content, SEO, GEO, campaigns and lifecycle, with legal review.
Monthly reporting on pipeline, CAC, AI share of voice and revenue.
It helps financial technology companies build awareness, trust and pipeline: positioning and brand, fintech SEO and content, AI search visibility, compliant paid media, lifecycle marketing and reporting on pipeline and revenue.
Yes. Fintech paid clicks are expensive, and content that ranks for buyer problems, comparisons and integrations keeps producing demand. It is also the foundation for appearing in AI answers.
By planning around them: following Google’s financial services policies, running Meta ads in the Financial Products and Services category in the U.S., avoiding unsupported claims and building legal review into the workflow.
Yes, with a focus on startups and growth-stage companies. See also B2B marketing and SaaS marketing.
By pipeline, activated users or accounts, CAC, payback and revenue, plus AI share of voice for category questions.
Generative engine optimization (GEO) gets brands cited in ChatGPT, Perplexity, Gemini and AI Overviews. What it is, how it differs from SEO, and how to do it.
Read the article → GEOA practical checklist to get cited by ChatGPT, Perplexity, Claude and Google AI: crawler access, JavaScript, indexing, quotable content and sources.
Read the article → GEOHow to measure generative engine optimization: the AI visibility KPIs to track, how to benchmark against competitors, and why analytics alone undercounts AI.
Read the article →