Roy Kimhi is the founder of Shmeer Digital, a digital marketing agency he started in 2016, and of InfluenceLayer, a platform that tracks how ChatGPT, Perplexity, Gemini and Claude describe and recommend brands.
He has more than 10 years of experience in digital marketing and digital strategy, and 15 years in B2B marketing and data analytics. His background spans technology, analytics infrastructure and banking.
Roy works at the intersection of data, distribution and strategy: how search engines and now AI systems decide which brands customers see. He writes about generative engine optimization, SEO and measuring AI visibility.
Home services SEO for HVAC, plumbing, electrical, roofing and landscaping: map pack, service and city pages, reviews, technical basics and booked-job tracking.
Real EstateA real estate SEO guide for agents, teams and brokerages: Google profile, neighborhood pages, IDX, market content, reviews, local links and AI visibility.
Real EstateHow real estate agents get buyer and seller leads: sphere, past clients, Google profile, neighborhood content, valuation funnels, ads, social and follow-up.
Local GEOHow ChatGPT, Gemini and Google’s AI answers choose which restaurants to recommend, and the practical steps that make your restaurant more likely to be named.
RestaurantsA practical restaurant SEO guide: Google Business Profile, menus in HTML, reviews and photos, local pages for each location, listings and tracking reservations.
Home ServicesAn SEO guide for landscapers and lawn care companies: Google Business Profile, service and town pages, reviews with photos, seasonal content and tracking.
Digital TransformationA practical guide to business process optimization: how to find costly processes, map and fix them, where automation and AI fit, and how to measure savings.
AnalyticsSeven marketing dashboard examples, from executive overview to SEO, paid media, social and lead pipeline, with the KPIs to show and the tools to build them.
Social MediaWhat social media management costs from freelancers, agencies and in-house teams, what typical packages include, what drives price and how to compare quotes.
StrategyWhat a fractional CMO is, what they do, how they differ from an agency or consultant, what they cost, and the signs your company is ready to hire one.
Digital TransformationPractical AI ideas for small and local businesses: where AI saves the most time, use cases by department, costs, risks and how to start without wasting money.
LegalLaw firm website design that turns visitors into consultations: practice area pages, attorney bios, trust signals, intake, ethics rules, speed and examples.
Home ServicesLocal SEO for electricians: win the map pack, build pages for panel upgrades, EV chargers and generators, earn reviews and attract high-value electrical jobs.
LegalGoogle Ads for lawyers and law firms: what legal clicks cost, campaign structure, Local Services Ads, landing pages, intake and tracking cost per signed case.
Home ServicesA practical plumber SEO guide: win the map pack, build pages for every plumbing service and town, earn reviews, fix technical basics and get more calls.
Home ServicesA practical roofing SEO guide for roofers: win the map pack, build service and city pages, use project photos and reviews, and earn exclusive roofing leads.
DentalDental implant marketing that books consultations: implant pages that convert, Google Ads, financing, before-and-after photos, reviews and follow-up.
DentalA practical dental SEO guide: win the map pack, build treatment and location pages, earn reviews safely under HIPAA, fix technical basics and show up in AI.
DentalHow dentists and healthcare practices can reply to online reviews without violating HIPAA: what not to say, safe reply templates and how to get more reviews.
Home ServicesHVAC website design that turns visitors into calls: the pages, features and trust signals every HVAC website needs, templates vs custom, costs and examples.
Home ServicesA practical HVAC SEO guide: rank in the map pack and organic results, build service and city pages, earn reviews and links, and show up in AI answers.
Home ServicesA practical HVAC marketing guide: 15 strategies and ideas for more calls and booked jobs, from Google Business Profile and SEO to ads, AI and 24/7 intake.
Web DesignHow to choose a web design company: the types of providers, 12 questions to ask before you hire, how to compare quotes, and the red flags to avoid.
Paid MediaWhat PPC and Google Ads management costs in 2026: pricing models, typical fees by ad spend, how much ad budget you need, and red flags in agency contracts.
GEOShould you add budget for generative engine optimization or shift it from SEO? What the data says about AI search traffic, and how to split your budget.
GEOHow potential clients use ChatGPT to find lawyers, how AI chooses which firms to name, and a GEO playbook for law firms that stays within advertising rules.
Web DesignA complete website redesign checklist: when to redesign, planning, content, design, SEO migration, pre-launch QA, launch day and what to check after.
Web DesignWhat a website redesign really costs in 2026, from $500 refreshes to $10,000+ custom builds, what drives the price, hidden costs, and what maintenance costs.
Local GEOA field-by-field Google Business Profile checklist for the AI era: what to fill in, what Google’s rules allow, and how your profile feeds AI recommendations.
Local GEOHow ChatGPT, Gemini and Google AI choose which local businesses to recommend, and 8 steps to get your business named when customers ask AI who to call.
GEOA practical checklist to get cited by ChatGPT, Perplexity, Claude and Google AI: crawler access, JavaScript, indexing, quotable content and sources.
GEOHow to measure generative engine optimization: the AI visibility KPIs to track, how to benchmark against competitors, and why analytics alone undercounts AI.
GEOGenerative engine optimization (GEO) gets brands cited in ChatGPT, Perplexity, Gemini and AI Overviews. What it is, how it differs from SEO, and how to do it.
GEOllms.txt is a Markdown file that tells AI tools what your site is about. What it is, who actually reads it, what the evidence says, and how to create one.