Roy Kimhi is the founder of Shmeer Digital, a digital marketing agency he started in 2016, and of InfluenceLayer, a platform that tracks how ChatGPT, Perplexity, Gemini and Claude describe and recommend brands.
He has more than 10 years of experience in digital marketing and digital strategy, and 15 years in B2B marketing and data analytics. His background spans technology, analytics infrastructure and banking.
Roy works at the intersection of data, distribution and strategy: how search engines and now AI systems decide which brands customers see. He writes about generative engine optimization, SEO and measuring AI visibility.
